Friday, 22 January 2016 12:38

With the waiting list for the just-released new Ford Mustang stretching out to 12 months, some customers are advertising their cars for more than $30,000 above the $57,490 retail price for the V8 coupe.

At least four cars were found online advertised over the odds, while some dealers are said to be making a more than healthy profit margin. But there is nothing Ford Australia can do to stop them.

If you are willing to wait 12 months then you will be able to choose between either a four or eight-cylinder engine. It’s the first time a four cylinder has been offered in the iconic car. A 2.3-litre EcoBoost or 5.0-litre V8 is also available for customers.

The Mustang’s EcoBoost engine uses direct injection, variable cam timing ,and turbocharging, to deliver performance across a broad RPM range. An intake manifold, and turbocharger housing, enable it to deliver 233 kW and 432 Nm of torque.

The boss of Ford Australia, Graeme Whickman, told News Corp Australia that while it is flattering to see the Mustang in high demand, he would prefer customers pay a “fair price”.

“We set a wholesale price and recommended retail price ... but at the end of the day the dealer and the customer decide what the vehicle is going to be sold and bought for,” says Whickman.

“We love the fact that Mustangs are in hot demand but we don’t get involved in those pricing decisions between dealers and customers. There is a legal environment we all work in.”

The Ford boss said some customers had taken delivery of their cars and are trying to sell them for a quick profit. But any cancelled customers orders would not go to the selling dealer, they would be reallocated by Ford Australia.

“We want to get them into the hands of customers who’ve been waiting the longest,” adds Whickman.

Even though Ford increased the price of the Mustang by up to $2500 in December — after receiving 4000 orders instead of the 1000 it forecast — it still wants to keep the Mustang “affordable”.

The chief engineer for the new Ford Mustang visited Australia to understand why there is such huge demand for the muscle car, the first factory-made right-hand-drive Mustang in 50 years.

“The interest in this market has really surprised us, and we need to understand it better,” says chief engineer Carl Widmann.

The reason behind the 12-month delay — aside from the unexpected demand — is that there are more than 100 unique parts big and small to make a right-hand-drive model.

When Ford forecast how many cars it would build – decisions it must make a year in advance of going on sale, in the ramp-up to production – it played it safe and only ordered a certain number of those unique right-hand-drive parts.

The Mustang factory in Michigan was working “around the clock” for 22 hours a day, six days a week and it was unlikely the waiting list would shorten anytime soon.

The arrival of Mustang comes on the back of a 2015 product onslaught that included:

2015 Ranger: Quickly becoming an award-winning pickup with the features, content and safety customers expect. The Ranger PX MkII has built its momentum after cutting Toyota HiLux’s sales lead by more than 40 per cent since 2011
2015 LZ Focus: Featuring a new 1.5-litre EcoBoost powerplant, refreshed exterior and interior, the LZ Focus is receiving critical acclaim by the country’s leading auto media
2015 Mondeo: Featuring powerful EcoBoost technology, the Mondeo also has a raft of key driver assistance technologies as well as bringing the company’s world-first inflatable rear seatbelts to Australia, which is standard across the Mondeo range
All-New Ford Everest: The Australian designed and engineered Everest is a technologically advanced, stunningly capable and refined seven-seat SUV.

Source: Mustang boom leads to inflated resales, Max Pichon | - 20 January, 2016

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